Following up on abandoned carts can make a customer who decided to bounce from the checkout to loyal, long-standing customer. Having this tool in place will help you find out what is it the customer actually needs, will help you tailor a specific offering for this particular customer and is essential to success of any subbox business 😉

 ❗ Please be aware that this feature is applicable only for the users who are on either checkout only or on full plan on Subbly ⚠ If you're on one of the old plans (Launch, Grow, Startup, Scale...) and you want this installed kindly reach to our customer support team and ask from them to switch you to the new plan of your preference. ❗


How this works?

Simple! 🙃😊

You can access your cart abandonment panel here. Here's where you can see the overview of how much 💲 you recovered through your cart abandonment activity post-checkout.

But first things first, you'll need to customize the email templates which will be added to your Emails section upon activation of this feature, and you can also setup and use a Zapier trigger for cart abandons which is optional, but also useful if you want to use your cart abandon events for so

mething more than just following up with emails 😊


Setting a Zapier trigger

In order to set a webhook for the cart abandons, you will need to go to the Settings tab on your Cart Abandonment section on your admin, and to simply click on the link as in the picture 👇

On the following screen, you will be presented with the invitation to use Subbly on Zapier. Now you need to either sign up (if you're a first-comer) or to login to your existing account. 

Once you're in and as your cart abandonment feature has been activated on your Subbly account, you should be able to see new (4th) trigger on the right side of your Zapier admin.

What you need to do now is to mark the cart abandoned trigger and to click Save + Continue

Zapier will now generate a webhook URL which you need to copy from Zapier to your Subbly admin as in the pictures below 👇

After this is done, don't forget to hit save on both Zapier and Subbly admin so the changes propagate. 

Pay attention that this is not mandatory if you're using cart abandonment! You can perfectly stick with default email templates provided by Subbly. 


Editing email templates

You might want to customize 3 new email templates associated with cart abandonment facility. 

In order to do that you can simply click on the appropriate button on your Cart Abandonment section of your Subbly admin. 

You will be taken to the Emails section where you'll find 3 new email templates at the bottom of the page (set to inactive  by default). 

Feel free to change the content of these emails accordingly in order for them to align with your abandonment strategy 😉

❗ These sequential emails are sent exactly on the 1st, the 3rd and the 5th day from the day the cart was initially abandoned. We are not able to change this setup on a standalone basis ❗


When is a cart considered abandoned?

The cart abandonment works by checking every few hours for any checkout processes (carts) that haven't been updated since 24 hours ago. We also check for an existing cart abandonment sequence for the given customer/lead and the GDPR consent as well. If there is an existing sequence for the same email, we ignore it and if consent is required and none is given, we also ignore it. Otherwise we create and start a new sequence.

Email Sequence

  • When the sequence starts we immediately send them the first email in the sequence.
  • 3 days after the cart was abandoned the second email is sent, and 5 days after the cart was abandoned we send the 3rd email.
  • There is a special link for unsubscribing which must be included in the email templates, this link will remove the email from the sequence and no more marketing emails will be sent to them (if they're an existing customer).
  • If the Zapier trigger is setup then when an abandonment sequence starts (as per above) we send the event data to Zapier, including the email of the customer/lead.

If the merchant plans on just using the Zapier trigger then he/she can disable the email triggers we have so they can use their own tools.


Tracking & restoring the cart 

There is a special link variable that should be included on the email templates (it is by default) and is also passed in the Zapier hook.


The link sets a cookie and also restores the cart, minus secure info like card details and shipping address for the customer. If they are an existing customer they will need to login.

If the customer completes the checkout, the subscription / order is recorded is attributed to the cart abandonment tool. All future orders of the subscription will also be attributed.

The total amount of money recovered from the tool is calculated from this and displayed on the cart abandonment dashboard. It also shows the number of active sequences for that store.